Christmas has come very early this year.
Just days after revealing hot cross buns are being sold all year round, Coles has announced another festive classic is hitting the shelves full time.
This time it’s the classic fruit mince pie — usually enjoyed in December — that is being offered up early.
But instead of curbing mince-pie-cravings, the decision has created a furious debate.
Many Christmas lovers are branding the decision “gross”, saying the Australian retail giant has “destroyed the true meaning” of the tradition.
However, many labelled those complaining as “grinches”, saying there’s nothing wrong with getting started on the ho-ho-holiday treat early — even if it is less than four months until we roll into December.
“Hot crossed buns and fruit mince pies all year around…… YUM!!!” one said on Facebook.
“Nothing wrong with Christmas in August,” another added. “If Christmas is the best day of the year (for most) then shouldn’t everyday be just like Christmas.”
“These should be on the shelf all year round,” another said.
Traditionally, mince pies were a custom enjoyed between Christmas Day and the Twelfth Night (January 5), as it was believed to bring luck and happiness for the year ahead.
In more recent times, the sweet pastry — filled with a mixture of dried fruits and spices called “mincemeat” — was enjoyed in the lead-up to Christmas.
With less than 19-weeks until Christmas, Coles is standing by the decision to let shoppers enjoy fruit mince pies out of season, stating 11.5 million pies were sold at Coles last year.
Coles product developer Liz da Silva said the idea to bring fruit mince pies out early came when the bakery team noticed more than half of the pies sold last year (50.8 per cent) were bought before December.
“People clearly don’t want to wait for a little taste of Christmas, and we believe this season’s pies are the supermarket’s best yet. This year we’ve packed in even more fruit — more than twice as much as last year — inside a melt-in-your-mouth shortcrust pastry,” she said.
Coles’ Christmas fruit mince pies are now available in a pack of six for $2 at Coles supermarkets nationally.
Earlier this month, the supermarket’s decision to offer hot cross buns all year round was also met with a similar reaction.
After releasing a four-pack of the sweet, sticky buns — traditionally eaten at Easter — people were outraged.
“This is ridiculous, hot cross buns were created for one reason to be enjoyed at Easter. If they want to sell them out of this period leave the cross off the bun,” one livid Australian told news.com.au.
“Does Coles have any level of respect for tradition?” another fumed.